Battling big business : countering greenwash, infiltration and other forms of corporate bullying /
Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its go...
Saved in:
| 其他作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Monroe, Maine :
Common Courage Press,
2002.
|
| 主题: |
CARM 1 Store
| 索引号: |
C13778 |
|---|---|
| 复印件 1 | 可用 预订 |