Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Bibliographic Details
Other Authors: Ingold, Anthony (Editor), McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
Format: Book
Language:English
Published: Australia : Cengage Learning, [2000]
Edition:2nd ed. /
Subjects:

CARM 1 Store

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Call Number: C13827
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