Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Détails bibliographiques
Autres auteurs: Ingold, Anthony (Éditeur intellectuel), McMahon-Beattie, Una (Éditeur intellectuel), Yeoman, Ian (Éditeur intellectuel)
Format: Livre
Langue:English
Publié: Australia : Cengage Learning, [2000]
Édition:2nd ed. /
Sujets:
Description
Résumé:This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.
Description matérielle:xiv, 345 pages : illustrations, charts ; 25 cm
Bibliographie:Includes bibliographical references and index.
ISBN:9780826448255
0826448259