Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Bibliographic Details
Other Authors: Ingold, Anthony (Editor), McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
Format: Book
Language:English
Published: Australia : Cengage Learning, [2000]
Edition:2nd ed. /
Subjects:
Description
Summary:This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.
Physical Description:xiv, 345 pages : illustrations, charts ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780826448255
0826448259