Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Dettagli Bibliografici
Altri autori: Ingold, Anthony (Redattore), McMahon-Beattie, Una (Redattore), Yeoman, Ian (Redattore)
Natura: Libro
Lingua:English
Pubblicazione: Australia : Cengage Learning, [2000]
Edizione:2nd ed. /
Soggetti:
Descrizione
Riassunto:This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.
Descrizione fisica:xiv, 345 pages : illustrations, charts ; 25 cm
Bibliografia:Includes bibliographical references and index.
ISBN:9780826448255
0826448259