Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Altres autors: Ingold, Anthony (Editor), McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
Format: Llibre
Idioma:English
Publicat: Australia : Cengage Learning, [2000]
Edició:2nd ed. /
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