Advances in international marketing : a research annual. Vol. 4, 1990 /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Greenwich, Ccut. :
JAI Press,
1990.
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| Series: | Advances in international marketing ;
v. 4. |
| Subjects: |
Table of Contents:
- A cross-national comparison of relations in automobile channels of distribution
- Choice of foreign market entry mode:an empirical study oif U.S. equipment leasing firms
- Global products:when do they make strategic sense?
- The influence of country of origin, the "buy American" campaign and store prestige upon consumers' perceptions of quality and estimates of price
- Motivation for export marketing
- Linking export performance to the marketing practices of machine tool exporters
- Exploring third world export distribution strategies
- Co-operation between SMEs and export houses
- Training joint ventures:a means to expand educational programs in foreign trade
- Economic liberalization in Egypt:coalition cycle analysis and implications for international marketers
- International infant formula marketing:the debate continues
- The efficacy of Governments as channel captains for health care services in developing countries: the case of family planning.