Global deals : marketing and managing across cultural frontiers /

Global deals : marketing and managing across cultural frontiers /

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Bibliographic Details
Main Author: Hick, Michael
Format: Book
Language:English
Published: Dallas, Tex. : Skyward Pub., c2003.
Subjects:
International business enterprises > Management > Cross-cultural studies.
Export marketing > Cross-cultural studies.
Sales management > Cross-cultural studies.
Negotiation in business > Cross-cultural studies.
Intercultural communication.

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