Global deals : marketing and managing across cultural frontiers /

Global deals : marketing and managing across cultural frontiers /

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Dettagli Bibliografici
Autore principale: Hick, Michael
Natura: Libro
Lingua:English
Pubblicazione: Dallas, Tex. : Skyward Pub., c2003.
Soggetti:
International business enterprises > Management > Cross-cultural studies.
Export marketing > Cross-cultural studies.
Sales management > Cross-cultural studies.
Negotiation in business > Cross-cultural studies.
Intercultural communication.
Descrizione
Descrizione fisica:309 p. ; 22 cm.
Bibliografia:Includes bibliographical references and index.
ISBN:1881554309
1881554295

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