Global deals : marketing and managing across cultural frontiers /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Hick, Michael
Formatua: Liburua
Hizkuntza:English
Argitaratua: Dallas, Tex. : Skyward Pub., c2003.
Gaiak:
LEADER 01706cam a22003614a 4500
001 c000408648
003 CARM
005 20221109181222.0
008 221109s2003 txu b 001 0 eng
010 |a 2002010517 
019 1 |a 23743012 
020 |a 1881554309 
020 |a 1881554295 
035 |a (OCoLC)50123493 
040 |a DLC  |b eng  |c DLC  |d DLC 
042 |a pcc 
050 0 0 |a HD62.4  |b .H533 2003 
050 0 0 |a HD62.4  |b .H533 2002 
082 0 0 |a 658.8/48  |2 21 
100 1 |a Hick, Michael. 
245 1 0 |a Global deals :  |b marketing and managing across cultural frontiers /  |c by Michael Hick. 
260 |a Dallas, Tex. :  |b Skyward Pub.,  |c c2003. 
300 |a 309 p. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Going for the global gold -- Getting a global mindset -- The culture conundrum -- Cross-culture incompetence -- Cross culture competence -- Global cross-culture business skills -- Negotiating, selling and serving the global customer -- Making global alliances work -- The gender dimension -- Global presentation skills -- Bribery, corruption and other jail time -- Dangerous destinations and cross-culture catastrophe. 
650 0 |a International business enterprises  |x Management  |v Cross-cultural studies. 
650 0 |a Export marketing  |v Cross-cultural studies. 
650 0 |a Sales management  |v Cross-cultural studies. 
650 0 |a Negotiation in business  |v Cross-cultural studies. 
650 0 |a Intercultural communication. 
852 8 |b CARM  |i B12855  |p 0544351  |f BK 
999 f f |i 4b055eb8-d9e9-5b82-a34a-850d3b7800cf  |s 4fe1ddd6-9c20-5122-99dd-6f9f6751043f 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e B12855  |h Other scheme  |i book  |m 0544351