The corporate brand /
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their indi...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Washington Square, N.Y. :
New York University Press,
1997.
|
| Assuntos: | |
| Acesso em linha: | Contributor biographical information Publisher description |
Internet
Contributor biographical informationPublisher description
CARM 1 Store
| Área/Cota: |
C13863 |
|---|---|
| Cód. Barras: 1 | Disponível Localização |