Branding : a practical guide to planning your strategy /
Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2000.
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| Edition: | 2nd ed. |
| Series: | Marketing in action series
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| Subjects: |
CARM 1 Store
| Call Number: |
B12855 |
|---|---|
| Copy 1 | Available Place a Hold |