Cita APA (7th ed.)

Randall, G. (2000). Branding: A practical guide to planning your strategy (2nd ed.). Kogan Page.

Cita Chicago (17th ed.)

Randall, Geoffrey. Branding: A Practical Guide to Planning Your Strategy. 2nd ed. London: Kogan Page, 2000.

Cita MLA (8th ed.)

Randall, Geoffrey. Branding: A Practical Guide to Planning Your Strategy. 2nd ed. Kogan Page, 2000.