Branding : a practical guide to planning your strategy /
Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2000.
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| Edition: | 2nd ed. |
| Series: | Marketing in action series
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| Subjects: |
| Summary: | Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained. |
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| Item Description: | Previous edition: 1997. |
| Physical Description: | vii, 184 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749432810 (pbk.) : |