Branding : a practical guide to planning your strategy /
Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
London :
Kogan Page,
2000.
|
| الطبعة: | 2nd ed. |
| سلاسل: | Marketing in action series
|
| الموضوعات: |
| الملخص: | Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained. |
|---|---|
| وصف المادة: | Previous edition: 1997. |
| وصف مادي: | vii, 184 pages : illustrations ; 24 cm. |
| بيبلوغرافيا: | Includes bibliographical references and index. |
| ردمك: | 0749432810 (pbk.) : |