Branding : a practical guide to planning your strategy /
Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
London :
Kogan Page,
2000.
|
| الطبعة: | 2nd ed. |
| سلاسل: | Marketing in action series
|
| الموضوعات: |
| LEADER | 02083cam a2200541 i 4500 | ||
|---|---|---|---|
| 001 | c000408659 | ||
| 003 | CARM | ||
| 005 | 20221114181754.0 | ||
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| 015 | |a GBA0-Z2863 | ||
| 019 | 1 | |a 21324175 | |
| 020 | |a 0749432810 (pbk.) : |c £14.99 | ||
| 035 | |a (OCoLC)47132854 | ||
| 040 | |a BDS |b eng |e rda |c BDS |d Uk |d VVUT | ||
| 050 | 4 | |a HD69.B7 |b R35 2000 | |
| 082 | 0 | 4 | |a 658.827 |2 21 |
| 100 | 1 | |a Randall, Geoffrey. | |
| 245 | 1 | 0 | |a Branding : |b a practical guide to planning your strategy / |c Geoffrey Randall. |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Kogan Page, |c 2000. | ||
| 300 | |a vii, 184 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing in action series | |
| 500 | |a Previous edition: 1997. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained. | ||
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Brand choice. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 7 | |a Advertising |x Brand name products. |2 fast | |
| 650 | 7 | |a Brand choice. |2 fast | |
| 650 | 7 | |a Brand name products. |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Produits de marque. |2 ram | |
| 650 | 7 | |a Publicité |x Produits de marque. |2 ram | |
| 650 | 7 | |a Marques de commerce |x Evaluation. |2 ram | |
| 650 | 6 | |a Produits de marque |x Publicité. | |
| 650 | 6 | |a Marques de commerce |x Choix. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 6 | |a Stratégie de marque. | |
| 730 | 0 | |a Marketing | |
| 852 | 8 | |b CARM |i B12855 |p 0544567 |f BK | |
| 830 | 0 | |a Marketing in action series | |
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| 952 | f | f | |p Can circulate |a CAVAL |b CAVAL |c CAVAL |d CARM 1 Store |e B12855 |h Other scheme |i book |m 0544567 |