Branding : a practical guide to planning your strategy /
Shifts in consumer tastes, in communication technology, and in retailer power have forced companies to re-evaluate the concept of branding. This book provides a brief yet authoritative guide on how a strong brand is built and maintained.
Salvato in:
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London :
Kogan Page,
2000.
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| Edizione: | 2nd ed. |
| Serie: | Marketing in action series
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| Soggetti: |
CARM 1 Store
| Collocazione: |
B12855 |
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| Copia 1 | Disponibile Richiedi |