Competing through services : strategy and implementation : cases and text /

Competing through services : strategy and implementation : cases and text /

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Bibliographic Details
Main Author: Vandermerwe, Sandra
Other Authors: Lovelock, Christopher H., Taishoff, Marika Natasha, 1955-
Format: Book
Language:English
Published: New York : Prentice Hall, 1994.
Series:The European casebook series in management.
Subjects:
Service industries > Case studies.
Competition > Case studies.
Competition, International > Case studies.
Industrial management > Case studies.

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