Vandermerwe, S., Lovelock, C. H., & Taishoff, M. N. (1994). Competing through services: Strategy and implementation : cases and text. Prentice Hall.
Citace podle Chicago (17th ed.)Vandermerwe, Sandra, Christopher H. Lovelock, a Marika Natasha Taishoff. Competing Through Services: Strategy and Implementation : Cases and Text. New York: Prentice Hall, 1994.
Citace podle MLA (8th ed.)Vandermerwe, Sandra, et al. Competing Through Services: Strategy and Implementation : Cases and Text. Prentice Hall, 1994.
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