Competing through services : strategy and implementation : cases and text /

Competing through services : strategy and implementation : cases and text /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Vandermerwe, Sandra
Diğer Yazarlar: Lovelock, Christopher H., Taishoff, Marika Natasha, 1955-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York : Prentice Hall, 1994.
Seri Bilgileri:The European casebook series in management.
Konular:
Service industries > Case studies.
Competition > Case studies.
Competition, International > Case studies.
Industrial management > Case studies.
Diğer Bilgiler
Fiziksel Özellikler:xxviii, 452 p. : ill. ; 24 cm.
ISBN:0130971308 (pbk.) :

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