Brand choice, purchase incidence and segmentation : an integrated modeling approach /
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| 主要作者: | |
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| 企业作者: | |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Cambridge, Mass. :
Marketing Science Institute,
1992.
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| 丛编: | Report (Marketing Science Institute) ;
no. 92-111. |
| 主题: |