National account management : emerging insights /

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Bibliographic Details
Main Author: Shapiro, Benson P.
Corporate Author: Marketing Science Institute
Other Authors: Moriarty, Rowland T.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1982.
Series:Report (Marketing Science Institute) ; no. 82-100.
Subjects:
Description
Item Description:On cover : Marketing Science Institute research program. Special report.
Physical Description:24 p. ; 28 cm.
Bibliography:Includes bibliographical references.