National account management : emerging insights /

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Hlavní autor: Shapiro, Benson P.
Korporativní autor: Marketing Science Institute
Další autoři: Moriarty, Rowland T.
Médium: Kniha
Jazyk:English
Vydáno: Cambridge, Mass. : Marketing Science Institute, c1982.
Edice:Report (Marketing Science Institute) ; no. 82-100.
Témata:
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040 |a VDU  |c VDU 
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100 1 |a Shapiro, Benson P. 
245 1 0 |a National account management :  |b emerging insights /  |c by Benson P. Shapiro and Rowland T. Moriarty. 
260 0 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c c1982. 
300 |a 24 p. ;  |c 28 cm. 
490 0 |a Report ;  |v no. 82-100. 
500 |a On cover : Marketing Science Institute research program. Special report. 
504 |a Includes bibliographical references. 
650 0 |a Marketing  |x Key accounts. 
700 1 |a Moriarty, Rowland T. 
710 2 |a Marketing Science Institute. 
830 0 |a Report (Marketing Science Institute) ;  |v no. 82-100. 
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