Pioneer brand advantage in Japan and the United States /
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| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1996.
|
| Series: | Report (Marketing Science Institute) ;
no. 96-101. |
| Subjects: |
| Item Description: | "March 1996" "Working paper" |
|---|---|
| Physical Description: | 34 p. : ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. 31-34) |