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|a 12479873
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|a (OCoLC)35011747
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|a (vdu).b17337240
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|a 658.848
|2 20
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| 245 |
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|a Pioneer brand advantage in Japan and the United States /
|c Frank Alpert ... [et al.]
|
| 260 |
|
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|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1996.
|
| 300 |
|
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|a 34 p. :
|b ill. ;
|c 28 cm.
|
| 490 |
0 |
|
|a Report ;
|v no. 96-101.
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| 500 |
|
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|a "March 1996" "Working paper"
|
| 504 |
|
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|a Includes bibliographical references (p. 31-34)
|
| 650 |
|
0 |
|a Brand name products
|z Japan
|x Marketing.
|
| 650 |
|
0 |
|a Brand name products
|z United States
|x Marketing.
|
| 700 |
1 |
|
|a Alpert, Frank H.
|
| 710 |
2 |
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|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Report (Marketing Science Institute) ;
|v no. 96-101.
|
| 999 |
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