Marketing Science Institute

The Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI was founded in 1961 and is headquartered in Cambridge, Massachusetts.

MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the board of trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content. Provided by Wikipedia
Showing 1 - 20 results of 23 for search 'Marketing Science Institute', query time: 0.02s Refine Results
  1. 1
    Altering message spacing to enhance memory of television commercials : working paper /
    Book
    Published 1992
    “…Marketing Science Institute…”
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  2. 2
    Do pioneers really have long-term advantages? : a historical analysis /
    Book
    by Golder, Peter N.
    Published 1992
    “…Marketing Science Institute…”
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  3. 3
    Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research /
    Book
    by Ruch, Dudley M.
    Published 1987
    “…Marketing Science Institute…”
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  4. 4
    Forming perceptions of overall quality in consumer products : a process of quality element integration /
    Book
    by Silverman, Steven N.
    Published 1995
    “…Marketing Science Institute…”
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  5. 5
    Expert systems for marketing /
    Book
    by Rangaswamy, Arvind
    Published 1987
    “…Marketing Science Institute…”
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  6. 6
    Children learning to buy : the development of consumer information processing skills /
    Book
    by Ward, Scott, 1942-
    Published 1975
    “…Marketing Science Institute…”
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  7. 7
    Cooperative advertising : practices and problems /
    Book
    by Young, Robert Freeman, 1940-
    Published 1982
    “…Marketing Science Institute…”
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  8. 8
    National account management : emerging insights /
    Book
    by Shapiro, Benson P.
    Published 1982
    “…Marketing Science Institute…”
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  9. 9
    Consumers' time expenditures : a behavioral model and empirical test /
    Book
    by Hendrix, Philip E.
    Published 1983
    “…Marketing Science Institute…”
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  10. 10
    Strategic marketing and the product life cycle /
    Book
    “…Marketing Science Institute…”
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  11. 11
    Brand choice, purchase incidence and segmentation : an integrated modeling approach /
    Book
    by Bucklin, Randolph E.
    Published 1992
    “…Marketing Science Institute…”
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  12. 12
    B2B E-Commerce /
    Book
    Published 2001
    “…Marketing Science Institute…”
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  13. 13
    Pioneer brand advantage in Japan and the United States /
    Book
    Published 1996
    “…Marketing Science Institute…”
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  14. 14
    Insights from MSI.
    Journal
    Published 1997
    “…Marketing Science Institute…”
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  15. 15
    Varied consumer choice behavior : a theory, some empirical results, and their practical consequences /
    Book
    by Pessemier, Edgar A., 1922-
    Published 1982
    “…Marketing Science Institute…”
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  16. 16
    A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
    Book
    “…Marketing Science Institute…”
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  17. 17
    Organizing to become market-driven : conference summary /
    Book
    by Swartz, Gordon S.
    Published 1990
    “…Marketing Science Institute. Conference…”
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  18. 18
    Viewpoints on the change in consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987 /
    Book
    by Bucklin, Randolph
    Published 1987
    “…Marketing Science Institute Conference…”
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  19. 19
    Comparative analysis for international marketing.
    Book
    by Terpstra, Vern
    Published 1967
    “…Marketing Science Institute (Cambridge, Mass.)…”
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  20. 20
    Multidimensional scaling and related techniques in marketing analysis
    Book
    by Green, Paul E.
    Published 1970
    “…Marketing Science Institute (Cambridge, Mass.)…”
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