Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

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书目详细资料
企业作者: American Marketing Association
其他作者: Becker, Boris W. (ed.), Becker, Helmut, 1937- (ed.)
格式: 图书
语言:English
出版: Chicago, [1973]
丛编:Series (American Marketing Association) ; no. 34.
主题:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
实物特征
实物描述:xxv, 566 p. illus. 28 cm.
参考书目:Includes bibliographical references.

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