A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Saved in:
| Hovedforfatter: | |
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| Institution som forfatter: | |
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Serier: | Report (Marketing Science Institute) ;
no. 82-107. |
| Fag: |
CARM 1 Store
| Klassifikationsnummer: |
A3:AI07C0 F07627 |
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| Kopi 1 | Tilgængelig Reservér” |