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| LEADER |
01348nam a2200301 a 4500 |
| 001 |
c000310256 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
830125s1982 mau b 00010 eng |
| 019 |
1 |
|
|a 2470512
|5 LACONCORD2021
|
| 035 |
|
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|a (OCoLC)8915482
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF6146.T42
|b B37 1982
|
| 100 |
1 |
0 |
|a Belch, George E.
|q (George Eugene)
|
| 245 |
1 |
2 |
|a A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
|c by George E. Belch and Richard J. Lutz.
|
| 260 |
|
|
|a Cambridge, Mass. (14 Story St., Cambridge 02138) :
|b Marketing Science Institute,
|c c1982.
|
| 300 |
|
|
|a 36 p. ;
|c 28 cm.
|
| 490 |
0 |
|
|a Report ;
|v no. 82-107.
|
| 500 |
|
|
|a "September 1982."
|
| 500 |
|
|
|a "Marketing Science Institute Research Program"--P. 1 of cover.
|
| 504 |
|
|
|a Bibliography: p. 32-35.
|
| 650 |
|
0 |
|a Television advertising.
|
| 700 |
1 |
0 |
|a Lutz, Richard J.
|q (Richard John),
|d 1947-
|
| 710 |
2 |
0 |
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Report (Marketing Science Institute) ;
|v no. 82-107.
|
| 852 |
8 |
|
|b CARM
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|p 0475504
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| 082 |
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| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e F07627
|f A3:AI07C0
|h Other scheme
|i book
|m 0475504
|