A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Uloženo v:
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Edice: | Report (Marketing Science Institute) ;
no. 82-107. |
| Témata: |
CARM 1 Store
| Signatura: |
A3:AI07C0 F07627 |
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| Jednotka 1 | Dostupné Požadavek |