A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Gespeichert in:
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Schriftenreihe: | Report (Marketing Science Institute) ;
no. 82-107. |
| Schlagworte: |
CARM 1 Store
| Signatur: |
A3:AI07C0 F07627 |
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| Exemplar 1 | Verfügbar Bestellen |