A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Saved in:
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Series: | Report (Marketing Science Institute) ;
no. 82-107. |
| Subjects: |
CARM 1 Store
| Call Number: |
A3:AI07C0 F07627 |
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| Copy 1 | Available Place a Hold |