A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
|
| Sraith: | Report (Marketing Science Institute) ;
no. 82-107. |
| Ábhair: |
CARM 1 Store
| Gairmuimhir: |
A3:AI07C0 F07627 |
|---|---|
| Cóip 1 | Ar fáil Cuir coinneáil air |