A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
में बचाया:
| मुख्य लेखक: | |
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| निगमित लेखक: | |
| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| श्रृंखला: | Report (Marketing Science Institute) ;
no. 82-107. |
| विषय: |
CARM 1 Store
| बोधानक: |
A3:AI07C0 F07627 |
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| प्रति 1 | उपलब्ध होल्ड करें |