A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
Sparad:
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| Institutionell upphovsman: | |
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| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Serie: | Report (Marketing Science Institute) ;
no. 82-107. |
| Ämnen: |
CARM 1 Store
| Signum: |
A3:AI07C0 F07627 |
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| Exemplar 1 | Tillgänglig Reservera |