A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| 叢編: | Report (Marketing Science Institute) ;
no. 82-107. |
| 主題: |
CARM 1 Store
| 索引號: |
A3:AI07C0 F07627 |
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| 復印件 1 | 可用 預訂 |