Cooperative advertising : practices and problems /

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Bibliographic Details
Main Author: Young, Robert Freeman, 1940-
Corporate Author: Marketing Science Institute
Other Authors: Greyser, Stephen A.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1982.
Series:Report (Marketing Science Institute) ; no. 82-105.
Subjects:

CARM 1 Store

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Call Number: A3:AI07C0 F07627
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