Cooperative advertising : practices and problems /

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Bibliographic Details
Main Author: Young, Robert Freeman, 1940-
Corporate Author: Marketing Science Institute
Other Authors: Greyser, Stephen A.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1982.
Series:Report (Marketing Science Institute) ; no. 82-105.
Subjects:
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245 1 0 |a Cooperative advertising :  |b practices and problems /  |c by Robert F. Young and Stephen A. Greyser. 
260 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c c1982. 
300 |a vii, 86 p. ;  |c 28 cm. 
490 0 |a Report ;  |v no. 82-105. 
504 |a Bibliography : p. 83-85. 
650 0 |a Cooperative advertising. 
700 1 0 |a Greyser, Stephen A. 
710 2 0 |a Marketing Science Institute. 
830 0 |a Report (Marketing Science Institute) ;  |v no. 82-105. 
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