Altering message spacing to enhance memory of television commercials : working paper /

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Údar corparáideach: Marketing Science Institute
Rannpháirtithe: Singh, Surendra N.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Cambridge, Mass. : Marketing Science Institute, 1992.
Sraith:Report (Marketing Science Institute) ; no. 92-130.
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