Altering message spacing to enhance memory of television commercials : working paper /
Gorde:
| Erakunde egilea: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Cambridge, Mass. :
Marketing Science Institute,
1992.
|
| Saila: | Report (Marketing Science Institute) ;
no. 92-130. |
| Gaiak: |
| Deskribapen fisikoa: | 44 p. ; 28 cm. |
|---|---|
| Bibliografia: | Includes bibliographic references. |