Altering message spacing to enhance memory of television commercials : working paper /
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1992.
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| Series: | Report (Marketing Science Institute) ;
no. 92-130. |
| Subjects: |
| Physical Description: | 44 p. ; 28 cm. |
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| Bibliography: | Includes bibliographic references. |