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| LEADER |
01087nam a2200265 a 4500 |
| 001 |
c000311372 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
s1992 mau b 00000 eng d |
| 019 |
1 |
|
|a 10368802
|5 LACONCORD2021
|
| 035 |
|
|
|a (OCoLC)221589688
|5 LACONCORD2021
|
| 040 |
|
|
|a QCX
|c QCX
|
| 245 |
0 |
0 |
|a Altering message spacing to enhance memory of television commercials :
|b working paper /
|c Surendra N. Singh ...[et. al]
|
| 260 |
|
|
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1992.
|
| 300 |
|
|
|a 44 p. ;
|c 28 cm.
|
| 490 |
0 |
|
|a Report (Marketing Science Institute) ;
|v no. 92-130.
|
| 504 |
|
|
|a Includes bibliographic references.
|
| 650 |
|
0 |
|a Television advertising.
|
| 700 |
1 |
0 |
|a Singh, Surendra N.
|
| 710 |
2 |
0 |
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Report (Marketing Science Institute) ;
|v no. 92-130.
|
| 852 |
8 |
|
|b CARM
|h A3:AI03C0
|i F07594
|p 0473766
|f BK
|
| 082 |
0 |
4 |
|a 658.84
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| 999 |
f |
f |
|i 829a80e0-626a-5fca-9eb2-dec388732f89
|s fd33b007-752a-52a6-91e5-a5fe1182d53f
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e F07594
|f A3:AI03C0
|h Other scheme
|i book
|m 0473766
|