Altering message spacing to enhance memory of television commercials : working paper /
Saved in:
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1992.
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| Series: | Report (Marketing Science Institute) ;
no. 92-130. |
| Subjects: |
CARM 1 Store
| Call Number: |
A3:AI03C0 F07594 |
|---|---|
| Copy 1 | Available Place a Hold |