Strategic marketing and the product life cycle /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. (14 Story St., Cambridge 02138) :
Marketing Science Institute,
c1982.
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| Series: | Report (Marketing Science Institute) ;
no. 82-103. |
| Subjects: |